
In 1991, she launched her first runway show. It was in 1992 that she took a chance with a personal clothing line and opened her first boutique shop at 113 Greene Street in New York City's Soho District. This shop, with its purple walls and red floors, reflects her taste for pairing flea market furniture and dolly head mannequins. According to relative Grant Sui, "The stores have come to emphasize the epitome of culture in a continually shifting fashion world."
In 1999, Anna Sui launched her signature fragrance and cosmetic line after signing with Wella, of Germany to develop it. In a three-sided arrangement, Wella shares the Anna Sui beauty business with Japanese cosmetics maker Albion, who holds the Anna Sui color cosmetics and skin care license. Under the agreements, Wella will produce and market Anna Sui fragrances while Albion introduces the Anna Sui color collection to Japan and the broader Asian market. Wella will sell the fragrances to Albion, which will distribute them inside Japan, while Albion will sell the color cosmetics to Wella for distribution outside Japan. For Fall 2000, Sui Dreams, the second Anna Sui fragrance, launched worldwide. Since its beginning, the fragrance line has expanded to include, Sui Love, Sui Dreams, Dolly Girl, and most recently, in association with Victoria's Secret, the fragrance Secret Wish.
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