Guy Laroche was a French fashion designer and founder of the eponymous company. Guy Laroche was born July 16, 
1921 in La Rochelle, France; Laroche died in Paris on February 17, 1989.Laroche began his career in millinery and, from 1949, Laroche worked for Jean Desses and eventually became his assistant. In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. His clothes also featured plunging neck and back lines. Known as being humble and gracious—as opposed to the haughty nature of most Parisian designers, he designed haute-couture but practical clothing for women. And, for the American market, he was one of the first to create separates.
1921 in La Rochelle, France; Laroche died in Paris on February 17, 1989.Laroche began his career in millinery and, from 1949, Laroche worked for Jean Desses and eventually became his assistant. In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. His clothes also featured plunging neck and back lines. Known as being humble and gracious—as opposed to the haughty nature of most Parisian designers, he designed haute-couture but practical clothing for women. And, for the American market, he was one of the first to create separates.In 1966, Laroche introduced Fidji, his first women’s fragrance; designed men's ready-to-wear; and opened the Guy Laroche Monsieur boutique. He created other fragrances as: 1972 Drakkar, 1977 J'ai Oise, 1982 Drakkar Noir, 1986 Clandestine, 1993 Horizon.
This several of Fragrance and Perfume, Eau de Toilette and Cologne from Guy Laroche, for Female and Male, and Unisex perfume or Perfume for Women or for Men: Jai Ose Eau de Toilette by Guy Laroche, Jai Ose Baby by Guy Laroche for Women, Drakkar Noir, JAI OSE BABY Perfume for Women , FIDJI by Guy Laroche Eau De Toilette Spray for Women, Drakkar Dynamik by Guy Laroche, DRAKKAR DYNAMIK.