Van Cleef & Arpels is French jewelry house created in 1896 by Alfred Van Cleef and his father-in-law, Salomon
Arpels.The firm's pre-1920 jewelry is characterised by fluid lines, graceful curves, color, and a poetic sense of movement, evident of the Art Nouveau style....

Gucci produces a line of beauty products using the Van Cleef & Arpels brand name.This several of fragrance and Perfume, Eau de Toilette and Cologne from Van Cleef & Arpels, for Male and Female, and Unisex perfume or Perfume for Men and for Women: Murmure Van Cleef & Arpels EDT Spray for Women, VAN CLEEF by Van Cleef & Arpels EDT for Women , FIRST Perfume for women, First Summer Eau De Toilette Spray for women ( Limited Edition ). First Love perfume by Van Cleef for women, BIRMANE by Van Cleef & Arpels EDT for women, Van Cleef Perfume for Women, Van Cleef by Van Cleef & Arpels Pour Homme Eau de Toilette for Men, Tsar by Van Cleef & Arpels EDT for men, EAU DE TSAR Cologne for men, LES SAISONS AUTOMNE by Van Cleef Unisex perfume ad etc.